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Artykuł (wersja angielska)
Getting the Hang of It: Hang Tag Design and Marketing

Don't just tag it, brand it! When you can't be there to sell your product, hang tags are the next best thing.

We humans are a curious bunch. Rarely do we make a purchase "off the shelf" expecting that what we see is what we get. If we did, a simple price tag would do the trick. We want more. More information, an impression, something to help us make our decision and trust that we won't regret it. Hang tags are where we turn to learn.
Hang Tags Tell Your Story
Like a hanging business card or tiny brochure, hang tags tell volumes about you and your product. Whether you're a manufacturer, retailer or distributor, those little tags may be worth a thousand words. Quality, eco-friendly, hi-tech or hip? Use creative hang tag printing to convey who you are and what's special about your product.
Tie it All Together
First, decide what you want to communicate at the point-of-purchase. Hang tag content usually seeks to do one or more of the following:
  • Sell and promote - advertise your product and brand with your company logo, tag lines and visual branding.
  • Educate - tell the buyer about the materials, characteristics, care instructions or workmanship of your product. Is it recycled, waterproof, wicking, precision-engineered or hand-crafted? Use recognizable names and symbols whenever possible (100% cotton, Made in the USA, etc).
  • Direct - emphasize how to get more info or contact you. A Web site address is critical these days, or include a physical address or phone number for a personal touch and to add confidence.
  • Inspire - encourage recipients to keep your tag and your name hanging around, with a special offer, pithy quote, brief recipe or humorous trivia.
Next, consider the design and display elements.
  • Grab attention - use intriguing images and fonts, crafty colors and strong logos. Unique shapes and special effects can also help catch the eye. Think outside the square with round corners, custom shape die cuts. Try adding custom effects like embossing or foil-stamping to create distinctive hang tags to fit your brand or product theme. See examples.
  • Integration - how will the hangtags work with the rest of the product or product line? Syncing the tag with the packaging, label or any companion tag's look and feel. A quality tag in sync with the whole package implies a quality product.
  • Paper stock - the thickness and finish of the paper are key design features. Choose a heavy paper stock for best durability. Coated gloss or matte papers give a smooth, sophisticated look, while uncoated or textured finishes convey a more casual, natural feel.
  • Drill Holes - smaller, 1/8" drill holes tend to work best with thin plastic fasteners. Bigger holes (usually 1/4") give you more space for using string, ribbon, fabric or thicker plastic. Plan the location of the hole along with your hang tag design and get creative - drill the hole in the corner for a diamond-shape tag, for example.
  • Pricing Placement - if you are working with specific retailers, ask about their needs on the tag. Do you need space for a barcode? What about price labels or stamps?
Hang Tags Keep You Swinging
The right type of product tag can differentiate your product, store or service. So let it all hang out and make your hang tags count.

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